Why I started Loshka
I started Loshka because I was tired of thinking about food every day.
When I wanted to lose fat, I built my own meal-planning system in Excel. I selected recipes for the week, found all the ingredients at the supermarket where I usually shop, worked out my calorie target based on the nutritional values of the ingredients and my weight, and created a grocery list.
It worked. For four weeks, I did not have to decide what to cook every day, and I lost 7 cm from my waist in one month.
What I loved most was not having to think about food all the time. But putting that plan together took almost a full day. I had to combine different recipes to hit my exact calorie target, while also making sure they worked for both of us: I am vegetarian, and my husband is not.
On top of that, after a month, I was already tired of eating the same meals. I knew I would not want to make that spreadsheet again — especially because it needed to be updated every week.
So I began building an app that automatically does what I used to do manually, with far more variety in the recipes.
Our mission
We want people to think, "What would I really like to eat this week?" instead of "What can I make quickly today?"
Loshka helps you choose, plan, and cook meals that fit you — before a lack of time or energy leaves you reaching for processed food or chips.
What does Loshka mean?
Loshka means "spoon" in Russian.
A spoon is a simple everyday tool that makes eating easier. I believe Loshka can do something similar for food: make choosing, planning, and cooking feel simpler every day.
Who is building Loshka
Ksenia — Founder, Designer & Product Builder
I am building Loshka independently, from the product idea and design to the user experience and meal-planning logic.
Nutrition professionals who share this vision help shape recipes that are practical, balanced, and enjoyable in real life.
What we believe
- Healthy eating should not require hours of searching, calorie counting, or daily decision-making.
- Healthy eating should embrace simple ingredients, quick recipes, and groceries you can actually find in your local store.
- There is no single "right" way to eat. Your plan should fit your taste, routine, cooking skills, and goals.
- A meal plan only works when you genuinely want to keep eating the meals in it.
Be among the first to use Loshka
We're building Loshka for people like you. Join early access — help shape the app and be first when we launch.